Till morning I didn’t know anything about legend Black Mamba Kobe Bryant 24 thank you for the memories shirt since i dont follow basket ball but because of his unfortunate demise in helicopter crash, social media was flooded with condolences. Many of today’s youth grew up while Kobe was regarded as the world’s greatest basketball player. Being regarded as number 1 matters. These youthful impressions last. Call it early and timely branding. Nike’s campaigns help too. His peak came in at the same time China started to become a consumerism giant. He’s a valued spokes person here and makes a lot of the right impressions during his visits from spending time with local kids to answering people’s questions in a friendly, patient manner. Many other NBA stars do this but they don’t have reasons 1-4 as outlined above to back it up, to make his personal appearances and interactions even more meaningful.
These may sound like little things to some Black Mamba Kobe Bryant 24 thank you for the memories shirt but these little things are the nuances that add up to what makes a big difference in Sports Marketing in China. Kobe’s narrative is very different than other current NBA stars here. Check for yourself by running them through the list 1 through 5. Anyhow at the end of the day these are my observations and opinions. I hope you find it helpful.